Okay, we’re getting back to basics today. Here are 5 simple tips to make your blog a winner.
1. Stay on Topic
Pick a topic that is relevant to your business website, and stick to it. Avoid the temptation to wander off topic.
Your readers come to your blog to find information about your line of work. So keep it relevant.
2. Give Back
Having a call to action at the end of your blog is smart. Relating every sentence to how fantastic your services are isn’t.
That’s because people can smell self-promotion from a mile away. (Okay, a kilometre because we’re in Australia here.)
We’re inundated with marketing messages every single day. So just focus on building trust with your readers.
Give them information that will help them. In turn, your brand gets a stellar rep, because people associate your business with good things.
3. One Para equals One Idea
Now that you’ve picked a topic to write about, stick to one idea per paragraph. Bite size information is easier to digest, and your blog will take on a more cohesive structure.
I like starting sentences with action oriented words. They’re just so much more interesting!
Here’s an example:
Boosting your business with effective web writing is as easy as following these 5 tips.
The idea is to lure people further into your blog. I like to think that I need to earn the attention of my readers. So I try to focus on keeping every idea, sentence and word interesting.
5. Proofread, then do it again
Spelling, grammatical and formatting errors reduce the trustworthiness of your content. Unfortunately, people tend to think that if a business can’t spell, it certainly can’t perform.
I find the following process really works for reducing errors:
- Write your blog in a Word document before pasting it into your content management system.
- Run spell check over the content.
- Print out the document and read it over. (It’s far harder to pick up mistakes on your computer screen.)
- If you don’t want to waste paper, then convert your document to PDF format. For some reason, the content looks a lot cleaner, and it’s easier to pick up mistakes. I read my content on a PDF document and edit the Word document in another window as I go along.
- Don’t post anything if you have written tired or, dare I say it, under the influence of alcohol. (Some people like to drink and write to take the edge off!)
- Wait a day, or even an hour, then read your content again with fresh eyes. You’ll be more likely to pick up mistakes this way.
- If you don’t have time to wait, then show someone else. A picky friend or colleague can be really helpful!
Finally, everyone makes mistakes once in a while. If you do, don’t beat yourself up!
I personally despise it when I send clients a document and find they have picked up a typo! It’s my job to ensure content is seamless, so it can be a kick in the guts.
The main thing is to learn from the mistakes you make, and just keep chugging along.
Getting your message across is the main goal of your blog. If you follow these 5 web writing tips, then you’ll greatly reduce your chances of making a blog faux pas.
For more tips on improving your web writing, please check out my blog. Or email firstname.lastname@example.org to suggest a topic for me to address!
You can also find me around the social media traps.
Sarah, The Verb Web Copy Boss