Crafting words to build your business online.

Are Aussies Buying Online?


This morning I presented a 10-minute presentation about the power of good copywriting and online marketing.

I thought I’d share some of the figures I quoted in my speech.

  • 15.5 million Aussies were online for 23 billion minutes, visiting 39 billion pages in 2013. Source: Nielsen January, 2013
  •  62% of Aussie internet users purchased goods or services online in the 6 months since April 2011.
  • 73% were aged 35 to 44.
  • 86% were in higher income brackets ($150,000+ per annum.) Source: Australian Communications and Media Authority (ACMA), 2011

Although the last 3 stats are slightly dated, ACMA indicates the figures are rising.

That’s good news for business owners who are smart about their online marketing. If your website ranks reasonably well and connects with your target audience, you’ll probably enjoy a piece of the pie.

Of course, if you’re just getting started with online marketing, there’s plenty you can do. If you need support getting started, I am always happy to point you towards great online marketing companies for expert advice.

Thanks for reading folks.


Sarah and the Verbators