Crafting words to build your business online.

Author Archives: Sarah Robinson

Bad social media for business

Some of you may have noticed a distinct spike in Verb’s Facebook audience recently. I have been mulling over what to do about this situation, and I have decided to just come clean. My sister went too far on Fiverr The ‘situation’ in question involves my 16-year-old sister Naomi, Fiverr and 1,000 Likes. For those […]

Verb Web Copywriting says Goodbye 2014!

I cannot begin to express how full-on and amazing this year has been for Verb Web Copywriting. Most of my clients know me fairly well, and I can honestly say that each of you has enriched my life by being in it. Yes, this sounds way too heartfelt for a business blog. But one of […]

DIY SEO Copywriting Google Loves

I’ve been talking a lot about Panda 4.1 and how it gives small to medium sized businesses an advantage in the search engine optimisation race. If you don’t know what SEO is head here for a rundown. If you do and you’re an SME, you may be interested in hearing what Pandas have to do […]

Our SEO Writing Challenge Actually did Work

So much is happening in Verb land, so I thought I’d give you an update. Next week, I promise, we’ll get straight to the good stuff – tips for writing top-notch SEO content.  Google showed Verb love Yes, we initially announced that our 90-day blogging challenge failed. But that was a little premature – since now […]

Writing Connects Businesses to Customers

It’s been far too long since I have blogged on my own website, although it feels like I am constantly blogging. (Just for other businesses!) Which brings me to my next point. Every day, I wake up and just can’t believe that I get to write for a living. I just love learning about other […]

What do you Think?

Phew! I just developed a survey for my clients to fill out after using Verb’s services. I have been meaning to do this for ages. Perhaps I was putting it off for a reason. Finding out what people really think about you (and your business), is scary. And I certainly feel that Verb is a […]

Drive Traffic to Your Website

People get so caught up in scoring ‘Likes’ on their Facebook business page, they forget social media is about building brand awareness and rapport. That’s why I always tell my clients to use social media to drive traffic to their website. Why? Your website is where you have full control over your brand. Facebook is […]

Far too Long

Hello! It has been far too long since I have posted. So much has been happening in the land of Verb, that I have truly let my own social media and blogging fall by the wayside. Here are some updates for you in my all-time favourite format – dot point! Verb is now managing social […]

Are Aussies Buying Online?

This morning I presented a 10-minute presentation about the power of good copywriting and online marketing. I thought I’d share some of the figures I quoted in my speech. 15.5 million Aussies were online for 23 billion minutes, visiting 39 billion pages in 2013. Source: Nielsen January, 2013  62% of Aussie internet users purchased goods or […]

Mission Complete

Last year I gave Verb a blogging challenge. The rules? Blog 3 times a week for 12 weeks. Focus on 3 key terms relating to my industry. Conduct no other search engine optimisation on my website, bar blogging. The Goal Discover whether written content, by itself, makes a difference to my search engine ranking. (Strictly […]