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Verb Web Copywriting ranks on Google!

Our SEO Writing Challenge Actually did Work

Posted on Nov 21st, 2014 - By Sarah Robinson - 73 Comments

So much is happening in Verb land, so I thought I’d give you an update. Next week, I promise, we’ll get straight to the good stuff – tips for…

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Writing Connects Businesses to Customers

Posted on Oct 12th, 2014 - By Sarah Robinson - 0 Comments

It's been far too long since I have blogged on my own website, although it feels like I am constantly blogging. (Just for other businesses!) Which…

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What do you Think?

Posted on Jul 17th, 2014 - By Sarah Robinson - 0 Comments

Phew! I just developed a survey for my clients to fill out after using Verb's services. I have been meaning to do this for ages. Perhaps I was…

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Drive Traffic to Your Website

Posted on Jul 10th, 2014 - By Sarah Robinson - 1 Comment

People get so caught up in scoring 'Likes' on their Facebook business page, they forget social media is about building brand awareness and…

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Far too Long

Posted on Jul 9th, 2014 - By Sarah Robinson - 0 Comments

Hello! It has been far too long since I have posted. So much has been happening in the land of Verb, that I have truly let my own social media and…

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Are Aussies Buying Online?

Posted on Jan 30th, 2014 - By Sarah Robinson - 1 Comment

This morning I presented a 10-minute presentation about the power of good copywriting and online marketing. I thought I'd share some of the…

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Mission Complete

Posted on Jan 24th, 2014 - By Sarah Robinson - 0 Comments

Last year I gave Verb a blogging challenge. The rules? Blog 3 times a week for 12 weeks. Focus on 3 key terms relating to my…

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Hello from the Verbymites

Posted on Jan 7th, 2014 - By Sarah Robinson - 0 Comments

Hello! It’s been a lovely 2-week break. My whole family travelled to New York, while I stayed home with my husband, dog and 3-legged cat…

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Write from your Heart

Posted on Dec 3rd, 2013 - By Sarah Robinson - 0 Comments

Inspiring people to get off their butts and take action is hard. I sometimes find it difficult to inspire myself to get off the couch. (Even when…

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Discounted Blogging

Posted on Nov 29th, 2013 - By Sarah Robinson - 3 Comments

Blogging has become a big part of modern business marketing. Why? It’s an affordable and effective way to connect with your target audience. It…

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Gay Marriage Endorsed by Abbott on Facebook

Posted on Nov 28th, 2013 - By Sarah Robinson - 0 Comments

According to Hal Crawford of Share Wars (also the Editor-in-Chief of social media giant MSN.com.au) the words in this fake title are among the most…

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Verb Joins BNI Leederville

Posted on Nov 26th, 2013 - By Sarah Robinson - 0 Comments

Our SEO writing whiz kids have joined BNI True North in Leederville. BNI stands for Business Networking International. Each chapter contains…

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Can your Kids Write?

Posted on Nov 19th, 2013 - By Sarah Robinson - 3 Comments

A friend of mine asked me to read over her daughter’s homework. Her little girl was 14 at the time, and better at using an iPhone than a…

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Tricky Words you Need to Know

Posted on Nov 15th, 2013 - By Sarah Robinson - 4 Comments

When I was young and naïve and (okay, it happened only 12 months ago), I wrote that someone’s services were complimentary. The ever-gracious…

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Are you Scared of Words?

Posted on Nov 12th, 2013 - By Sarah Robinson - 4 Comments

When friends ask me to comment on their writing, I notice a strange look takes over their usually attractive faces. It’s a far away look. The…

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Put your Words in the Right Spot

Posted on Nov 5th, 2013 - By Sarah Robinson - 0 Comments

Working out what to say is important. But working out how your words sit on a page is important too. I’m going to dive into an experiment now.…

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Exhibit B

Posted on Nov 5th, 2013 - By Sarah Robinson - 4 Comments

This page is probably far easier for you to read. I’m not necessarily writing content that engages you. That’s not the point of this…

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Exhibit A

Posted on Nov 5th, 2013 - By Sarah Robinson - 0 Comments

This page is a wall of words, with very little formatting. That means no spacing, no paragraphs, no lists and no images. If you’re…

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The Secret to eNewsletter Success

Posted on Nov 1st, 2013 - By Sarah Robinson - 0 Comments

I’ve wanted to write about MailChimp for some time now, so I’m excited to get stuck into this blog. MailChimp is a free program that allows…

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What’s so Good about Blogging?

Posted on Oct 31st, 2013 - By Sarah Robinson - 0 Comments

As a business-owner, you probably don't have time to micro-manage every facet of your business. As a result, you rely on experts to tell you…

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Words Every Business Owner Should Know

Posted on Oct 29th, 2013 - By Sarah Robinson - 0 Comments

I have always prided myself on being able to break down other people’s services into a language that lay people understand. I find many…

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Verb Rides for MS

Posted on Oct 25th, 2013 - By Sarah Robinson - 1 Comment

On Sunday 20 October I closed my word document, stopped copy writing and stepped into the sunshine, or rather, cycled. The Ocean Ride for MS…

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Please everyone, Please no-one

Posted on Oct 24th, 2013 - By Sarah Robinson - 0 Comments

My mum is great with sayings, and this is one of her favourites. It came into my mind recently while I was speaking with a new client about their web…

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Get Your Blog Seen!

Posted on Oct 22nd, 2013 - By Sarah Robinson - 0 Comments

So you’ve written a stand out blog post. Your SEO writing is bang on. You’ve formatted like a pro and your title leaps off the screen. What…

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Smart web writing.

5 Tips for Blogging Smart

Posted on Oct 18th, 2013 - By Sarah Robinson - 0 Comments

Okay, we’re getting back to basics today. Here are 5 simple tips to make your blog a winner. 1. Stay on Topic Pick a topic that is relevant to…

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The Internship

Posted on Oct 17th, 2013 - By Sarah Robinson - 0 Comments

You know the digital revolution is well and truly here when Vince Vaughan and Owen Wilson star in a film about it. I know, I know. This blog is…

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Celebrating Key Words the Google Way

Posted on Oct 15th, 2013 - By Sarah Robinson - 0 Comments

Operation Hummingbird isn’t a covert FBI initiative. It’s the name of Google’s recent search engine algorithm overhaul. To celebrate its…

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The Keyword Density Myth

Posted on Oct 10th, 2013 - By Sarah Robinson - 0 Comments

In reality, there is no evidence to show that search engines actually prefer a specific key word density. Why Cramming Sucks Cramming key words…

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The Best SEO Writing makes People fall in Love

Posted on Oct 9th, 2013 - By Sarah Robinson - 0 Comments

SEO writing (AKA writing to enhance your website’s ranking on Google), is not as mysterious as many people think. You may have heard a few tips…

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A Secret Web Writing Tip to Boost Busines

Posted on Oct 4th, 2013 - By Sarah Robinson - 4 Comments

People read websites differently to the way they read print material. Web Writing versus Print When you read a newspaper, you probably nestle into…

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So you’ve decided to do your own Copy Writing

Posted on Oct 3rd, 2013 - By Sarah Robinson - 4 Comments

Firstly, congratulations. Secondly, don’t stuff it up. Sounds harsh but we mean it. Well, sort of. We think far too long about where to put…

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Day 1 of SEO Challenge

Posted on Oct 1st, 2013 - By Sarah Robinson - 0 Comments

We’re all about laying down gauntlets at Verb. (Especially the metaphorical, word-infused kind.) If you haven’t heard (and let’s face it,…

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Search Engine Optimisation

90 Day SEO Challenge

Posted on Sep 25th, 2013 - By Sarah Robinson - 0 Comments

It seems like there’s a 90 day challenge for everything. So we're nabbing the idea and creating our own! How SEO Usually Works A big part of…

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Finding your Company’s Voice

Posted on Aug 12th, 2013 - By Sarah Robinson - 0 Comments

I read everything. The little blurbs on my soy milk, the iiNet sales material I have zero interest in, and the words which elegantly adorn my…

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What is your Business Differential?

Posted on Jul 8th, 2013 - By Sarah Robinson - 0 Comments

Last week I met with a fellow who advises business owners how to take profits to the next level. Business owners often come to him when they hit a…

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Contact Verb

6 Tips for Writing Business Emails

Posted on May 21st, 2013 - By Sarah Robinson - 0 Comments

Ever received a truly terrible business email? Perhaps the sender wrote in caps locks to make his or her point. Or maybe they chose to use…

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Verb enters Cyber Space

Posted on Feb 26th, 2013 - By Sarah Robinson - 0 Comments

Finally, after many years in business we have a website! They say chefs don't cook for their partners and doctors don't treat their…

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How do People Read Websites?

Posted on Feb 25th, 2013 - By Sarah Robinson - 2 Comments

A professional website copywriter develops content specifically for web audiences. People read websites very differently to other…

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