Crafting words to build your business online.

Category Archives: Uncategorized

Our SEO Writing Challenge Actually did Work

So much is happening in Verb land, so I thought I’d give you an update. Next week, I promise, we’ll get straight to the good stuff – tips for writing top-notch SEO content.  Google showed Verb love Yes, we initially announced that our 90-day blogging challenge failed. But that was a little premature – since now […]

Writing Connects Businesses to Customers

It’s been far too long since I have blogged on my own website, although it feels like I am constantly blogging. (Just for other businesses!) Which brings me to my next point. Every day, I wake up and just can’t believe that I get to write for a living. I just love learning about other […]

What do you Think?

Phew! I just developed a survey for my clients to fill out after using Verb’s services. I have been meaning to do this for ages. Perhaps I was putting it off for a reason. Finding out what people really think about you (and your business), is scary. And I certainly feel that Verb is a […]

Drive Traffic to Your Website

People get so caught up in scoring ‘Likes’ on their Facebook business page, they forget social media is about building brand awareness and rapport. That’s why I always tell my clients to use social media to drive traffic to their website. Why? Your website is where you have full control over your brand. Facebook is […]

Far too Long

Hello! It has been far too long since I have posted. So much has been happening in the land of Verb, that I have truly let my own social media and blogging fall by the wayside. Here are some updates for you in my all-time favourite format – dot point! Verb is now managing social […]

Are Aussies Buying Online?

This morning I presented a 10-minute presentation about the power of good copywriting and online marketing. I thought I’d share some of the figures I quoted in my speech. 15.5 million Aussies were online for 23 billion minutes, visiting 39 billion pages in 2013. Source: Nielsen January, 2013  62% of Aussie internet users purchased goods or […]

Mission Complete

Last year I gave Verb a blogging challenge. The rules? Blog 3 times a week for 12 weeks. Focus on 3 key terms relating to my industry. Conduct no other search engine optimisation on my website, bar blogging. The Goal Discover whether written content, by itself, makes a difference to my search engine ranking. (Strictly […]

Hello from the Verbymites

Hello! It’s been a lovely 2-week break. My whole family travelled to New York, while I stayed home with my husband, dog and 3-legged cat Pirate. I read a lot of screenplays and worked on writing my Aussie horror film. It’s about a family who drive across the Nullarbor in a haunted camper van. Spooooky! […]

Write from your Heart

Inspiring people to get off their butts and take action is hard. I sometimes find it difficult to inspire myself to get off the couch. (Even when motivated by delicious cake.) Needless to say, getting someone you don’t know to buy your product or service can be even tougher. Why should Mr or Mrs Consumer […]

Discounted Blogging

Blogging has become a big part of modern business marketing. Why? It’s an affordable and effective way to connect with your target audience. It also happens to be one of our favourite parts of the job. So we decided to roll out discounted blogging packages for people who would like to use our web writing […]