Crafting words to build your business online.

Gay Marriage Endorsed by Abbott on Facebook


According to Hal Crawford of Share Wars (also the Editor-in-Chief of social media giant the words in this fake title are among the most “shareable” words online.

What is Share Wars?

Share Wars examines what makes a story shareable. In their own words, they believe “…sharing will drive a new era of journalism.”

Why do People Share?

According to Share Wars, people in a “browsing state” are likely to click on the first link that appears interesting to them.

They call it a “…private action with low investment.”

Put simply, there is not much at stake for someone when they click on a link to peruse an article.

Sharing is Different

When we share a story we make a statement about ourselves to the people in our networks. So when it comes to sharing content online, there’s considerably more at stake.

What did Share Wars Learn?

Share Wars spent 3 months capturing data from 13 Australian news websites. Headlines that received more than 100 Facebook shares included the following top 16 words:

  1. You
  2. Gay
  3. Facebook
  4. Baby
  5. Girl
  6. Teen
  7. Marriage
  8. Mum
  9. Life
  10. Sex
  11. I
  12. School
  13. Boy
  14. Kids
  15. Star
  16. Abbott

More on Share Wars

Visit for more amazing insights into what shares. (And what doesn’t!)

Thanks for reading.

Sarah and the Verbies