According to Hal Crawford of Share Wars (also the Editor-in-Chief of social media giant MSN.com.au) the words in this fake title are among the most “shareable” words online.
What is Share Wars?
Share Wars examines what makes a story shareable. In their own words, they believe “…sharing will drive a new era of journalism.”
Why do People Share?
According to Share Wars, people in a “browsing state” are likely to click on the first link that appears interesting to them.
They call it a “…private action with low investment.”
Put simply, there is not much at stake for someone when they click on a link to peruse an article.
Sharing is Different
When we share a story we make a statement about ourselves to the people in our networks. So when it comes to sharing content online, there’s considerably more at stake.
What did Share Wars Learn?
Share Wars spent 3 months capturing data from 13 Australian news websites. Headlines that received more than 100 Facebook shares included the following top 16 words:
More on Share Wars
Visit share-wars.com for more amazing insights into what shares. (And what doesn’t!)
Thanks for reading.
Sarah and the Verbies