A professional website copywriter develops content specifically for web audiences.
People read websites very differently to other mediums.
Instead of reading every word on a page, they tend to scan for the information they need.
If content is not concise, engaging and trustworthy, potential clients will move onto the next website on the search engine results list.
Professional website copywriters use tried and tested strategies to encourage people to read more, just some of these include:
- Positioning important information where studies indicate eyes are more likely to scan to.
- Keeping content concise.
- Breaking up complex information into palatable sections.
- Developing a tone or “personality” that reflects your business.
- Using language that your target audience understands and relates to.