At Verb, we are always going on about blogging, because we know blogging helps businesses generate leads. This happens through:
- Remarketing on social media.
- Improving Search Engine Optimisation (SEO).
- Developing credibility.
- Becoming an industry leader.
- Click here for more good reasons!
We also speak with business owners who tell us they find blogging time consuming and challenging. This is why we’ve decided to share 10 tricks we use to write engaging blog articles.
Our goal is to make it easier for businesses to commit to a regular blogging schedule.
10 steps to follow to make blogging a simple task:
- Understand your audience and think about what they will want to read about. This understanding will separate you from businesses that blog about generic stuff.
- Don’t be afraid to use a template. This will help you be organised and will also give you ideas. There are a number of templates available online. Get some good ones here.
- Start with a simple topic and working title but be prepared for this to change as you workshop your ideas.
- Write an intro that will engage your readers. Use a statistic to blow their minds, tell a joke or be empathetic. After, you’ve got their attention; explain the reason for your post and how it will change their lives.
- Organise your content so that it is not overwhelming for the reader by using lists, sections, tips or numbering.
- Now it’s time to Write! If you’ve got your template all you need to do is fill in the blanks. Simply write about what you know and do some research if you need to. Your blog should be about 300 to 500 words. Of course it can be longer. Just make sure it isn’t below 150 words, as this will impact your SEO.
- Before going any further, you must edit and proofread your text and your formatting. Use spell check and it always helps to borrow a fresh set of eyes from a colleague or loved one.
- At the end of your blog insert a call to action that helps your reader know what to do next. A CTA may be; to subscribe to your blog, contact your business or to register for a webinar. Your CTA is meant to help generate leads for your business.
- Now you’ve finished, go back through your blog and make sure it is optimised for on-page SEO. Click here if you’d like detailed information on how to do this.
- Finally, refine your title. It’s important to make it accurate, clear and if it works, catchy.