Working out what to say is important. But working out how your words sit on a page is important too.
I’m going to dive into an experiment now. If you’re brave, click on both of the links below and decide which content you like better.
Which page did you prefer?
My money is on Exhibit B. Why? Because it was formatted more effectively.
Web Writing verses Print
Consider that people read websites very differently to how they read print marketing material. Read more about the differences between web writing and writing for print here.
For now, start thinking differently about your formatting when posting online. It will make a world of difference to the success of your blogging!
Sarah and the Verbymites.