Verb Web Copywriting edits written content for businesses in Perth and across Australia.
Our writers edit existing content to make sure it appeals to online readers.
Some business owners come to us with content that is outdated and needs to be refreshed. While others come to us for help after becoming frustrated with writing their own website.
In both cases, we edit the existing content so it is effective for website audiences.
How do we Make Content Effective?
We use strategies that encourage people to enquire about a business’ products or services.
A big part of this is getting people to read more on a website. Website users tend to scan, rather than read websites. So we make sure content is easy to find and easy to read.
Just some of the strategies we use include:
- Checking the structure of the content is effective.
- Reworking the website map to ensure pages are logically placed and easy to find.
- Ensuring key information is where it should be.
- Asking for more information if it is needed.
- Rewording the content so it is web-friendly.