Crafting words to build your business online.

Tag Archives: business writing

Are Aussies Buying Online?

This morning I presented a 10-minute presentation about the power of good copywriting and online marketing. I thought I’d share some of the figures I quoted in my speech. 15.5 million Aussies were online for 23 billion minutes, visiting 39 billion pages in 2013. Source: Nielsen January, 2013  62% of Aussie internet users purchased goods or […]

Mission Complete

Last year I gave Verb a blogging challenge. The rules? Blog 3 times a week for 12 weeks. Focus on 3 key terms relating to my industry. Conduct no other search engine optimisation on my website, bar blogging. The Goal Discover whether written content, by itself, makes a difference to my search engine ranking. (Strictly […]

Discounted Blogging

Blogging has become a big part of modern business marketing. Why? It’s an affordable and effective way to connect with your target audience. It also happens to be one of our favourite parts of the job. So we decided to roll out discounted blogging packages for people who would like to use our web writing […]

Can your Kids Write?

A friend of mine asked me to read over her daughter’s homework. Her little girl was 14 at the time, and better at using an iPhone than a pen. She wrote a lot like this: I did not c the dragan. he was hiding behind the cuboard. My Analysis The spelling was bad. She didn’t […]

Tricky Words you Need to Know

When I was young and naïve and (okay, it happened only 12 months ago), I wrote that someone’s services were complimentary. The ever-gracious business owner pointed out that his services were not free. And I cursed the existence of words that sound the same but are spelled differently. I also became far savvier about this […]

Put your Words in the Right Spot

Working out what to say is important. But working out how your words sit on a page is important too. I’m going to dive into an experiment now. If you’re brave, click on both of the links below and decide which content you like better. Exhibit A Exhibit B Which page did you prefer? My […]

The Secret to eNewsletter Success

I’ve wanted to write about MailChimp for some time now, so I’m excited to get stuck into this blog. MailChimp is a free program that allows businesses to develop professional looking eNewsletters. You can find the program at What’s an eNewsletter? A newsletter emailed to subscribers on a regular basis. An eNewsletter usually focus […]

What’s so Good about Blogging?

As a business-owner, you probably don’t have time to micro-manage every facet of your business. As a result, you rely on experts to tell you what’s what. This blog is designed to cut through the hoopla, and give you the lowdown on why blogging helps your business grow. What is Blogging? For those of you who […]

Words Every Business Owner Should Know

I have always prided myself on being able to break down other people’s services into a language that lay people understand. I find many specialists find it hard to differentiate between commonly understood terms and industry jargon. If you’re target market is the general public, speaking in jargon can alienate them. So it’s important to […]

5 Tips for Blogging Smart

Okay, we’re getting back to basics today. Here are 5 simple tips to make your blog a winner. 1. Stay on Topic Pick a topic that is relevant to your business website, and stick to it. Avoid the temptation to wander off topic. Your readers come to your blog to find information about your line […]