Crafting words to build your business online.

Tag Archives: copywriting

Mission Complete

Last year I gave Verb a blogging challenge. The rules? Blog 3 times a week for 12 weeks. Focus on 3 key terms relating to my industry. Conduct no other search engine optimisation on my website, bar blogging. The Goal Discover whether written content, by itself, makes a difference to my search engine ranking. (Strictly […]

Hello from the Verbymites

Hello! It’s been a lovely 2-week break. My whole family travelled to New York, while I stayed home with my husband, dog and 3-legged cat Pirate. I read a lot of screenplays and worked on writing my Aussie horror film. It’s about a family who drive across the Nullarbor in a haunted camper van. Spooooky! […]

Tricky Words you Need to Know

When I was young and naïve and (okay, it happened only 12 months ago), I wrote that someone’s services were complimentary. The ever-gracious business owner pointed out that his services were not free. And I cursed the existence of words that sound the same but are spelled differently. I also became far savvier about this […]

What’s so Good about Blogging?

As a business-owner, you probably don’t have time to micro-manage every facet of your business. As a result, you rely on experts to tell you what’s what. This blog is designed to cut through the hoopla, and give you the lowdown on why blogging helps your business grow. What is Blogging? For those of you who […]

Words Every Business Owner Should Know

I have always prided myself on being able to break down other people’s services into a language that lay people understand. I find many specialists find it hard to differentiate between commonly understood terms and industry jargon. If you’re target market is the general public, speaking in jargon can alienate them. So it’s important to […]