Crafting words to build your business online.

Tag Archives: how to write a blog

How to write a blog in 10 easy steps

At Verb, we are always going on about blogging, because we know blogging helps businesses generate leads. This happens through: Remarketing on social media. Improving Search Engine Optimisation (SEO). Developing credibility. Becoming an industry leader. Click here for more good reasons! We also speak with business owners who tell us they find blogging time consuming and challenging. This is why we’ve decided […]

Can your Kids Write?

A friend of mine asked me to read over her daughter’s homework. Her little girl was 14 at the time, and better at using an iPhone than a pen. She wrote a lot like this: I did not c the dragan. he was hiding behind the cuboard. My Analysis The spelling was bad. She didn’t […]

Tricky Words you Need to Know

When I was young and naïve and (okay, it happened only 12 months ago), I wrote that someone’s services were complimentary. The ever-gracious business owner pointed out that his services were not free. And I cursed the existence of words that sound the same but are spelled differently. I also became far savvier about this […]

Put your Words in the Right Spot

Working out what to say is important. But working out how your words sit on a page is important too. I’m going to dive into an experiment now. If you’re brave, click on both of the links below and decide which content you like better. Exhibit A Exhibit B Which page did you prefer? My […]

What’s so Good about Blogging?

As a business-owner, you probably don’t have time to micro-manage every facet of your business. As a result, you rely on experts to tell you what’s what. This blog is designed to cut through the hoopla, and give you the lowdown on why blogging helps your business grow. What is Blogging? For those of you who […]

Words Every Business Owner Should Know

I have always prided myself on being able to break down other people’s services into a language that lay people understand. I find many specialists find it hard to differentiate between commonly understood terms and industry jargon. If you’re target market is the general public, speaking in jargon can alienate them. So it’s important to […]