Crafting words to build your business online.

Tag Archives: Operation Hummingbird

Celebrating Key Words the Google Way

Operation Hummingbird isn’t a covert FBI initiative. It’s the name of Google’s recent search engine algorithm overhaul. To celebrate its 15th birthday (so young!), Google decided to re-assess the way it sorted online content for searchers. Google realised people were becoming more specialised in their key word searches. And naturally, they responded. So what does […]