SEO writing (AKA writing to enhance your website’s ranking on Google), is not as mysterious as many people think.
You may have heard a few tips to make your SEO writing really count. Things like:
- Highlighting keywords.
- Using keywords in headings.
- Linking from keywords to relevant web pages.
The list goes on and on and on.
But one of the most important aspects of SEO writing is developing content people connect with.
Isn’t it Romantic?
It’s oddly romantic to me how even the most calculated SEO writing will not make a mark unless humans fall in love with it.
I love robots as much as the next nerd. But I firmly believe that living and breathing people should have the ultimate say in what makes the cut on Google and other major search engines.
The Take Away
Next time you want to put your SEO writing to the test, write something people can’t take their eyes off. Forget your key terms, and the robots and the rankings. Just write for you and me. (Baby!)
The Verb Web Romantics