Crafting words to build your business online.

The Keyword Density Myth


In reality, there is no evidence to show that search engines actually prefer a specific key word density.

Why Cramming Sucks

Cramming key words into your website copy writing won’t boost your ranking. In fact, the practice can do more harm than good.

“Googlebots” or search engine “spiders” scan web copy for key words.

These clever mites can tell whether an author has “spammed” content with key words purely to boost a website’s ranking.

Some people call this “key word stuffing”.

And here’s where things get serious. Google has been known to blacklist websites that engage in underhand SEO practices. (Blacklisting is when a website is delisted from Google altogether.)

So make sure you’re not spamming your web content with key words. As Tom Cruise might say, “it’s risky business.”

The Solution? Synonyms

Instead of stuffing website copy with key words, try using synonyms or grammatical variations. Search engines consider variations of a key term when matching results with search queries.

The flashy term for this process is Latent Semantic Indexing (LSI). 

Using synonyms for key words makes content flow in a more natural way. It also makes content easier to digest and more attractive to online readers.

Hope you enjoyed our SEO copywriting tip for Thursday!

Hasta la vista,

The Verb Web Group/ Team/ Posse/ <insert synonym here>