As a business-owner, you probably don’t have time to micro-manage every facet of your business. As a result, you rely on experts to tell you what’s what.
This blog is designed to cut through the hoopla, and give you the lowdown on why blogging helps your business grow.
What is Blogging?
For those of you who don’t know, A blog is a short article posted on your website. Articles usually focus on a particular theme and are posted on a regular basis.
For example, if you sell tyres, you may write about maintenance, servicing, brands and other topics interesting to people who are seeking your services.
What Makes a Great Blog?
The best blogs give people valuable information. In turn, people see your business in a positive light, and are more likely to purchase your products or services.
Why Blogs are overtaking Traditional Marketing Methods
People are inundated with marketing messages everyday. Traditional “push-marketing” methods, where businesses focus on why their services are the best, no longer pack a punch with wary consumers.
Modern marketing is about attracting people to your business. By giving people valuable information, you’re positioning yourself as a trusted expert. That makes you memorable.
Blogs Expand your Target Audience
Blogs can also be shared through social media networks like Facebook, Twitter and Google+. People share your blog with others. As a result, your target audience grows.
If you’d like to know more, please contact the folk at Verb.
Bye for now!
Sarah and the Verbatrons