Small businesses that blog get 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than non-blogging businesses (Source:ThinkCreative).
In addition, the benefits you experience actually increase with your publishing frequency.
If you have been thinking about incorporating a blog into your marketing strategy here are 4 reasons that might make that decision easier.
4 reasons why blogging is important for small business
- Blogs boost Search Engine Optimisation; SEO is all about increasing your visibility on Search Engine Results Pages (think Google). Which is what you want to do in order to separate yourself from your competitors. You can further improve your SEO by posting regularly because this means you’re providing fresh new content for SERPS to index. Therefore, your business will be included in the indexing or listing of results in response to a query that’s related to your business.
- Blogs help to establish your business as an industry leader; provide valuable, credible, industry related blog posts to position your business as an expert in your industry. This will help you become the “go to” business for customers and new customers.
- Blogging connects people to your brand and builds trust and loyalty with consumers; blogging allows for your brand to develop personality and in essence, humanises your service or product. By humanising your business you are showing a personal side, which helps people to connect to you and your brand.
- Blogging is all about creating Web 2.0 opportunities; whenever you blog there is a chance that someone in your audience might re-post, tweet, or email your content to someone else. If this happens, you continue to boost your credibility and boost your exposure. Plus, blogging can also help you to understand what your audience is interested in.
- Blogging is a long-term commitment, so it’s best to develop a realistic posting routine.
- Then get started as soon as possible so you too can experience the benefits of being a blogging small business.
If you want to learn more about why blogging is important for small business, or if you’d like help developing your blogging strategy – drop us a line.