Inspiring people to get off their butts and take action is hard. I sometimes find it difficult to inspire myself to get off the couch. (Even when motivated by delicious cake.)
Needless to say, getting someone you don’t know to buy your product or service can be even tougher.
Why should Mr or Mrs Consumer trust you? Just because you say your service is “superior” to everyone else’s, doesn’t mean it is. After all, you have a vested interest in making these claims.
So how do you separate yourself from the throngs of businesses vying for the attention of consumers?
Even though you’re a business owner, you’re also a consumer. So put on your consumer hat for a moment and think about what it’s like live in this modern world of 24/7 connectivity and advertising.
It’s almost exhausting to think about the messages that are thrown our way. Petrol pumps, online streaming websites, television – everything is designed to spruik something.
I believe 2 things can set you apart from your competitors.
- Being authentic.
- Forging a connection with your target audience.
Speak from the Heart
I was reminded of this today. A wonderful friend of mine is raising funds to surprise her best friend.
Her best friend is in her twenties and has cancer, which as she puts it, sucks.
She’s raising money to throw her an epic party guest starring her favourite band. I read her website post and my heart melted for the cause.
My friend conveyed so much authenticity and feeling into her blog that I wanted to give her all the money I had. She wrote with wit, honesty and bravery about something that is rarely spoken about.
We can Spot Fakes
I believe it is essential to write authentically, no matter what your subject matter is. Why? People can smell inauthenticity a mile away. We’re programmed to know when we’re being emotionally conned, and it never sits well with us.
So don’t be afraid to cut through the BS and speak from the heart.
Sarah and the Mighty Verbs